I see how the pieces connect.
Then I build what moves the business forward.
I bring a 360-degree view of marketing shaped by brand, agency, media, retail and CPG leadership. I identify what consumers need, challenge assumptions and create original strategies, partnerships and capabilities that teams can execute. My work connects sharper briefs and stronger creative with measurable business outcomes.
Target / Master brand
Reframed consumer apathy as a communications challenge, partnering with the creative agency to build an attention → belief → understanding framework. Adopted as the annual master brand communications approach and used as a recurring planning reference.
Target / ESSENCE Festival
Authored the platform and communications strategy and led the cross-functional development process. Connected Black Joy, entrepreneurship and commerce; featured 80 Black-owned brands and achieved 94% positive sentiment in year one, then advanced the approach for year two.
Kraft Heinz / IMPACT + Cultural Compass
Built an enterprise cultural-intelligence capability with tools, standards, training and embedded brand consultation. Marketer cultural confidence rose 21% YoY; Cultural Compass activity grew 50% YoY and prompted an initial global pilot.
Better consumer understanding + stronger strategy = better briefs and better creative.
Selected work showing how cultural intelligence, consumer understanding and strategic partnerships can lead to creative platforms with impact. Each example identifies my contribution and links to public coverage where available.
My role: Led cultural strategy and partnership development for an integrated platform spanning music, product innovation, creative and commerce.
My role: Authored the platform and communications strategy, led cross-functional development and shaped the second-year evolution.
My role: Led cultural and partnership strategy connecting an iconic brand to basketball, sneaker culture and emerging audiences.
My role: Led end-to-end partnership development for the music-led Lunchables activation featuring Lil Jon and Twista.
Additional work across creator-led content, media partnerships, local-market storytelling and entrepreneurship. Each example distinguishes my role from the larger program results.
Target × Remezcla / case studyMy contribution: Developed Target’s Remezcla and Más Labs partnership approach, bringing culturally fluent creative, media and content-development resources to four Latine-owned brands. The program put brand owners and their stories at the center of the work.
My contribution: Applied the T.I.M.E. investment approach through original, entrepreneur-centered content and a deeper publisher partnership. The launch supported Black founders with non-dilutive funding and mentorship. Season-two reporting showed 19% more organic views and 88% more shares; the series also gained Peacock distribution.
Inglewood / local community artworkMy contribution: Collaborated with Target’s creative agency and paid media partners on locally relevant store-opening work across Black and Brown communities. For Inglewood, our broader effort connected neighborhood storytelling and community engagement with Target’s sponsorship of free Metro rides for district students in 2022–23.
Creative Media Awards / credited workMy contribution: Contributed to a five-part branded-content program with Open Influence highlighting Black-owned business founders and their journeys to retail. The campaign was featured in Creative Media Awards coverage with Danielle listed among the Target team credits.
Target’s “Bring Home Support” campaign was highlighted by Refuel Agency as an example of multicultural marketing that connects community investment to creative storytelling.
Read the analysis ↗My point of view extends into published research and industry conversations about how brands understand people, interpret culture and build stronger work. These are two selected pieces that reflect that thinking.
Contributed perspective in The Impact of Culture on Brand Building, with Aki Spicer.
My contribution examines the systems behind cultural effectiveness: audience understanding, brand operating rhythms, daily curiosity, staffing for perspective and reciprocal partnership. Featured on pages 29–31.
Understanding the Cultural Meaning Behind Occasions
A presentation I developed on how rituals, cultural context and human motivations can inform more effective brand strategy, using practical examples across food, gathering and occasion-led marketing.
The occasion tells us the moment, but cultural IQ helps us read the room.
Head of IMPACT, Inclusive Marketing, Partnerships and Culture
Lead North American cultural intelligence capability and embedded consultation that inform brand strategy, briefing, creative development and partnerships.
Director, Connections and Investment | Media Strategy and Roundel
Led consumer-led communications, audience strategy and integrated marketing across master brand, beauty, retail and multicultural growth platforms.
Associate Media Director | Chevrolet and GMC
Led agency-side integrated media and brand communications work for major automotive accounts.